Chris Burke,
President

Chris is president and co-founder of BtB. He also serves as the agency’s media director and one of the senior writers for advertising and PR accounts. Prior to starting BtB, Chris served eight years with General Electric. He was marketing communications specialist for GE’s power transistor, varistor and optoelectronic product lines based in Syracuse, N.Y. He was later promoted to program manager of the Power Electronics Group, where he was responsible for the communications that repositioned GE’s Power MOSFET line. After the 1989 acquisition of the GE/RCA semiconductor business by Harris Corporation, Chris left the company to co-found BtB. Chris has a bachelor’s degree in Public Relations from Syracuse University’s Newhouse School of Public Communications.