Industry Tradeshow Booth

CREE

Large tradeshow booth footprints provide space for macro brand messaging and targeted learning centers to spotlight new products and technology. Lightfair is the lighting industry’s premier showcase for new products—and Cree had a lot to show. The interior space featured a model office with Cree troffers installed in a typical drop ceiling. The outside of the booth was ringed with product workstations that showed physical lamps, video presentations and technical data. Note how the booth overhang enables the Cree lights to shine independently from those of the exhibit hall to show their true color fidelity.